Inspiration!

I guess the word “Hygge” is a little passé, but the concept of enjoying the small moments in life is still very much alive. Especially now as I have had more time to take notice! There is also a repetitiveness that I have seldom experienced before. Like many, I usually rush around trying to do any number of things at once.

With more time, I have realized how much I enjoy these everyday rituals. I think the things you use all the time are the most important. I don’t need a lot, but my morning coffee, that Paradiso blend from the Dyfi Wholefoods, is bliss. The “Harvest Moon” hand soap we sell gives me joy every time I use it. Lighting candles for dinner makes any meal special! The round carved little wooden spoon is so pleasing in the sugar jar. And, I finally organized all my spices in to jars. Every time I get them out now, for the ritual of cooking, it brings me joy.

Make your own list and see!

It doesn’t change anything, but everything becomes more bearable somehow.

Images from IB Laursen

The last year has brought the things that truly matter in to sharp focus. It is for me seeing the people I love, working together and those every day interactions with customers in the shop. I am longing for those basic gatherings, any gathering!

In Dubai in the late 70s all the Swedish families used to meet on the beach. We would picnic and swim and play and be ecstatic if anyone brought us a basic ice lolly. I’m sure a lot of British families have this exact memory from UK beaches.

These events were unpretentious and unplanned. Then came the 80s with its competitive Yuppie culture. Crystal glasses for every meal, Filofaxes, Cartier watches, and who has the latest car/tech/toys. Not just an ice lolly, but a chocolate, caramel, nougat, Madagascar-vanilla lolly. It was fun, but ultimately, I longed for the simplicity of that 70s beach.

That doesn’t mean that we don’t care about interiors. We care a great deal about our environment, but it is self-expression, ethics, and functionality that inform the designs rather than any striving to impress.

For spring 2021 we have taken inspiration from the 70s and a longing for simplicity. As always, we select producers who are ethically and environmentally responsible and are working on having a larger share of Fair-Trade products.

So, dear friends. I hope we can meet on that beach soon again. Until then here are some images of our upcoming collection.

Images from Madame Stoltz and IB Laursen.